The required books for this course are:
[DG] = Dezalay, Yves, and Bryant G. Garth. The Internationalization of Palace Wars: Lawyers, Economists, and the Contest to Transform Latin American States. Chicago University Press, 2002. ISBN: 9780226144269. [Preview with Google Books]
[H] = Harding, James. Alpha Dogs: The Americans who Turned Political Spin into a Global Business. Farrar, Strauss and Giroux, 2009. ISBN: 9780374531751.
Remaining readings are in the table below.
| WEEK # | TOPICS | READINGS |
|---|---|---|
| 1 | What electoral politics say about culture(s) |
Lakoff, George. “The Mind and Politics.” Chapter 1 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books] ———. “The Worldview Problem for American Politics.” Chapter 2 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books] ———. “Why We Need a New Understanding of American Politics.” Chapter 7 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books] ———. “The Nature of the Model.” Chapter 8 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books] ———. “Moral Categories in Politics.” Chapter 9 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books] |
| 2 | The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 1) |
Lears, Jackson. “Introduction.” In Fables Of Abundance: A Cultural History of Advertising in America. Basic Books, 1995. ISBN: 9780465090754. [Preview with Google Books] ———. “The New Basis of Civilization.” Chapter 7 in Fables Of Abundance: A Cultural History of Advertising in America. Basic Books, 1995. ISBN: 9780465090754. [Preview with Google Books] ———. “Trauma, Denial, Recovery.” Chapter 8 in Fables Of Abundance: A Cultural History of Advertising in America. Basic Books, 1995. ISBN: 9780465090754. [Preview with Google Books] View “Happiness Machines.” Part One of “The Century of the Self.” informationlibertion. |
| 3 | The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 2) |
Sabato, Larry J. “The Consultant Corps.” Chapter 1 in The Rise of Political Consultants: New Ways of Winning Elections. Basic Books, 1983. ISBN: 9780465070411. Lepore, Jill. “The Lie Factory: How Politics Became a Business.” New Yorker, September 24, 2012. |
| 4 | Segmenting citizens, reading the public mind: The invention of market research |
Issenberg, Sarah. “Blinded by Political Science.” Chapter 1 in The Victory Lab: The Secret Science of Winning Campaigns. Broadway Books, 2013. ISBN: 9780307954800. [Preview with Google Books] ———. “Geeks Versus the Gurus.” Chapter 6 in The Victory Lab: The Secret Science of Winning Campaigns. Broadway Books, 2013. ISBN: 9780307954800. Sabato, Larry J. “The Pols and the Polls.” Chapter 2 in The Rise of Political Consultants: New Ways of Winning Elections. Basic Books, 1983. ISBN: 9780465070411. Schwartz, Tony. “How To Strike A Responsive Chord.” Chapter 2 in The Responsive Chord. Doubleday, 1974. ISBN: 9780385088954. [Preview with Google Books] Brader, Ted. “Appealing to Hopes and Fears.” Chapter 1 in Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work. University of Chicago Press, 2006. ISBN: 9780226069890. [Preview with Google Books] ———. “The Art and Science of Campaigning.” Chapter 2 in Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work. University of Chicago Press, 2006. ISBN: 9780226069890. [Preview with Google Books] |
| 5 | Consumers or citizens? The promises and perils of mass media—The Dewey, Lippmann Debates, and an Interlude by Edward Bernays. |
Lippmann, Walter. “Part VI. The Image of Democracy.” In Public Opinion. CreateSpace Independent Publishing Platform, 2013. ISBN: 9781492162308. ———. “Part VIII. Organized Intelligence.” In Public Opinion. CreateSpace Independent Publishing Platform, 2013. ISBN: 9781492162308. [Preview with Google Books] Dewey, John. “Review: Public Opinion.” New Yorker, May 3, 1922, 286–87. Bernays, Edward L. “The Engineering of Consent.” Chapter 14 in Public Relations. University of Oklahoma Press, 2013. ISBN: 9780806114576. |
| 6 | Liberalizing Latin America |
[DG] Chapter 3: The Internalization of Palace Wars. [DG] Chapter 4: The Archeology of the New Universals: The Cold War Construction of Human Rights and Its Later Avatars. [DG] Chapter 5: The Chicago Boys as Outsiders: Constructing and Exporting Counterrevolution. [DG] Chapter 6: Fostering Pluralism and Reformism. [DG] Chapter 7: The Paradox of Symbolic Imperialism: The Southern Cone as an Explosive Laboratory of Modernity. |
| 7 | Political consultants abroad |
Plasser, Fritz, and Gunda Plasser. “Introduction: The Global Media and Marketing Revolution of Campaigns.” Chapter 1 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books] ———. “The Worldwide Proliferation of American Campaign Techniques.” Chapter 2 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books] ———. “The Modus Operandi of American Overseas Consultants.” Chapter 3 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books] ———. “Institutional and Cultural Limits of Americanization.” Chapter 4 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books] |
| 8 | Sawyer–Miller goes South |
Monteón, Michael. “The Long Nineteenth Century, Caudillaje, Power, and the People.” Chapter 1 in Latin America and the Origins of Its Twenty-First Century. Praeger, 2009. ISBN: 9780313352492. [Preview with Google Books] Coronil, Fernando. “Introduction: The Magical State and Occidentalism.” In The Magical State: Nature, Money, and Modernity in Venezuela. University of Chicago Press, 1997. ISBN: 9780226116020. [Preview with Google Books] ———.“The Motor Wars: The Engines of Progress.” Chapter 6 in The Magical State: Nature, Money, and Modernity in Venezuela. University of Chicago Press, 1997. ISBN: 9780226116020. [Preview with Google Books] [H] Chapter 2: Democracia con Energía. |
| 9 | Polling for Democracy |
Paley, Julia. “Making Democracy Count: Opinion Polls and Market Surveys in the Chilean Political Transition.” Cultural Anthropology 16, no. 2 (2001): 135–64. [H] Chapter 6: NO. View NO. Directed by Pablo Larain. Color, 118 min. 2012. |
| 10 | Parables of Change |
Albro, Robert. “Reciprocity and Realpolitik: Image, Career, and Factional Genealogies in Provincial Bolivia.” American Ethnologist 28, no. 1 (2001): 56–93. [H] Chapter 7: It’s Time for a Great Change. View Our Brand Is Crisis. Directed by Rachel Boynton. Color, 87 min. 2005. |
| 11 | Floating signifiers: The Caudillo meets marketing |
Laclau, Ernesto. “Populism: What’s in a Name?” Chapter 1 in Populism and the Mirror of Democracy. Edited by Francisco Panizza. Verso, 2005. ISBN: 9781859844892. [Preview with Google Books]. Applbaum, Kalman. “The Logic of Marketing Strategy.” Chapter 2 in The Marketing Era: From Professional Practice to Global Provisioning. Routledge, 2003. ISBN: 9780415945448. [Preview with Google Books]. |
| 12 | Political marketing: Neo-populism or Democracy at last? |
Barczak, Monica. “Representation by Consultation? The Rise of Direct Democracy in Latin America.” Latin American Politics and Society 43, no. 3 (2001): 37–59. Weyland, Kurt. “Neopopulism and Neoliberalism in Latin America: How Much Affinity?” Third World Quarterly 24, no. 6 (2003): 1095–115. Schiller, Naomi. “Catia Sees You: Community Television, Clientelism, and the State in the Chávez Era.” Chapter 4 in Venezuela’s Bolivarian Democracy: Participation, Politics, and Culture Under Chávez. Edited by David Smilde and Daniel Hellinger. Duke University Press, 2011. ISBN: 9780822350415. [Preview with Google Books]. View “Eight People Sipping Wine in Kettering.” Part Four of “The Century of the Self.” informationlibertion. |
| 13 | Final presentations | No readings assigned |
| 14 | Wrap–up |
Stauber, John, and Sheldon Rampton. “Introduction: Torches of Liberty by Mark Dowie.” In Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995. ———. “Burning Books Before They’re Printed.” Chapter 1 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995. ——— “The Art of the Hustle and the Science of Propaganda.” Chapter 2 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995. ———. “The Torturer’s Lobby.” Chapter 10 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995. ———. “All the News That’s Fit to Print.” Chapter 11 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995. ———. “Taking Back Your Own Back Yard.” Chapter 12 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995. |
