EC.720J | Spring 2010 | Undergraduate

D-Lab II: Design

Course Notes

D-Lab: Design hosts Paul Polak and Shawn Frayne

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Today in D-Lab: Design, we enjoyed a down-to-earth and intimate conversation with two very special guest speakers and long-time friends of D-Lab: Paul Polak, founder of non-profit (iDE) and D-Rev, and author of Out of Poverty, the book we are using in class; and Shawn Frayne, D-Lab alumni and founder of Humdinger Wind Energy, a company that manufactures a revolutionary new device for energy generation, the WindBelt.

Paul has very strong opinions about foreign aid and development work, backed by more than 25 years working with thousands of farmers around the world. After reading his book, D-Lab students had a wide array of questions to know more about or challenge his controversial opinions. The dialogue today revolved around redefining current approaches to alleviate poverty, where the amount of money is not the issue, but the donation model. Paul is a great defender of the fact that one cannot donate people out of poverty; instead one should pursue a market-driven approach where people take the initiative to lift themselves out of poverty. There is a big potential for big businesses to have a positive impact in this world, but they should too redesign their approach to marketing for poor people: donwsizing or price-shifting is not the answer; products have to be specifically designed and marketed for these untapped markets. Paul is currently leading the efforts to create such a company to provide clean water for people who need it, starting in the state of Orissa in East India.

Paul Polak standing in front of the chalkboard, with seated students listening.

Paul Polak speaking in class.

Shawn Frayne writing in a notebook while some students look on.

Shawn Frayne assisting students with their design projects.

Course Info

As Taught In
Spring 2010
Learning Resource Types
Lecture Notes
Projects with Examples
Design Assignments
Written Assignments
Activity Assignments with Examples