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Course Info

Instructors:
  • Lou Shipley
  • Kirk Arnold
  • Dennis Hoffman
Course Number:
  • 15.387
Departments:
  • Sloan School of Management
As Taught In: Spring 2015
Level: Graduate

Topics

  • Business
    Entrepreneurship
    Management
    Marketing

Learning Resource Types

notes Lecture Notes
assignment Activity Assignments
assignment Media Assignments
assignment Presentation Assignments
assignment Written Assignments
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Course Info
Entrepreneurial Sales
  • Syllabus

  • Calendar

  • Readings and Case Assignments

  • Lecture Notes

  • Assignments

Resources

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Lecture Notes

Lecture 1: Introduction - "Diver's Delight" - 15.387 Spring 2015

Lecture 10: Scaling Inside Sales - Qualtrics - 15.387 Spring 2015

Lecture 11: Internal Expansion - 15.387 Spring 2015

Lecture 12: Expanding to the U.S. Market - CustomerGauge - 15.387 Spring 2015

Lecture 13: Sales Force Reorganization - Veritas - 15.387 Spring 2015

Lecture 14: OEM Sales - EMC and OuterBay - 15.387 Spring 2015

Lecture 15: Managing a Salesperson in a Large Company - Cabot Pharmaceuticals - 15.387 Spring 2015

Lecture 16: Complex Sales Situations - Edge Analytics - 15.387 Spring 2015

Lecture 17: Evolution of a Sales Model - Jive Software - 15.387 Spring 2015

Lecture 18: Freemium Sales Models - Dropbox - 15.387 Spring 2015

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Course Info

Instructors:
  • Lou Shipley
  • Kirk Arnold
  • Dennis Hoffman
Course Number:
  • 15.387
Departments:
  • Sloan School of Management
As Taught In: Spring 2015
Level: Graduate

Topics

  • Business
    Entrepreneurship
    Management
    Marketing

Learning Resource Types

notes Lecture Notes
assignment Activity Assignments
assignment Media Assignments
assignment Presentation Assignments
assignment Written Assignments
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