Course Meeting Times
Lectures: 3 sessions / week for 2 weeks, 3 hours / session
No prerequisites for this course other than having an interest in entrepreneurship.
This Independent Activities Period (IAP) Course 15.S21 was formerly known as 15.975.
Purpose of Course
The nuts and bolts of preparing a Business Plan and Starting a New Venture Plan was explored in this 25th annual course offering. The course is open to members of the MIT Community and to others interested in entrepreneurship. It is particularly recommended for persons who are interested in starting or are involved in a new business or venture. Because some of the speakers are judges of the MIT $100K Entrepreneurship Competition, persons who are planning to enter the Competition should find the course particularly useful. In the past approximately 50% of the class has been from the Engineering / Science / Architecture Schools and 50% from the Sloan School of Management.
Grading and Course Credit
- MIT students may take this course for 3 units of Pass / Fail Credit.
- Attendance at each session is required (unless otherwise approved) and the writing requirement must be fulfilled.
|SES #||TOPICS||SUBTOPICS||KEY DATES|
Part 1: Introduction and Overview of Business Plans
Introduction to Business Plans
Introduction to Virtual Ink
Part 2: Refining and Presenting Your Venture Idea
|Presenting Your Idea|
Part 1: Marketing and Sales
|This session discusses issues and provided guidance on how to approach the marketing section of your business plan.|
Part 2: Business Models
|This session discusses some common business models and when are they most appropriately used.|
Part 1: Financing Sources Panel
Bootstrapping the early stages
Funding from the 3 F's
Part 2: Financial Projections
|This portion of the program introduces some financial projection techniques based on actual business experience.|
Part 1: Founder's Journey
|The speaker along with a panel of entrepreneurs provides an overview of important questions to explore when embarking upon starting a company.||Executive Summaries Due|
Part 2: Legal Issues
Intellectual Property Law-Patents
Trademarks and Tradesecrets
Major hidden tax traps in starting a business
General questions and answers on legal issues for the entrepreneur
Part 1: Negotiation Skills
Part 2: Organizational and People Issues
Building an External Team and an Internal Team
Developing and implementing a philosophy for the business
Pitfalls and Plan Execution
|What really happened to Virtual Ink||Writing Assignment Due|