15.279 | Fall 2012 | Undergraduate

Management Communication for Undergraduates

Readings

The following text is required for the course:

Phillips, Donald T. Lincoln on Leadership: Executive Strategies for Tough Times. Warner Books, 1993. ISBN: 9780446394598.

The following texts are recommended references and optional for the course:

Munter, Mary M. Guide to Managerial Communication. 9th ed. Prentice Hall, 2012. ISBN: 9780132147712.

Williams, Joseph. Style: Ten Lessons in Clarity and Grace. 10th ed. Longman, 2010. ISBN: 9780205747467.

Kessler, Lauren, and Duncan McDonald. When Words Collide. Wadsworth Pub Co, 2011. ISBN: 9780495572404. [Preview with Google Books]

SES # TOPICS READINGS
1 Introduction to the Course; Strategy and Structure

Case

Meriam, Richard S., Franklin E. Folts, and George F. F. Lombard. “Dashman Co.” Harvard Business School Case. Harvard Business School Publishing. Case: 9-642-001, April 13, 1942.

2 Strategy and Structure (cont.) Brent, Douglas. “Indirect Structure and Reader Response.” (PDF) Journal of Business Communication 22, no. 2 (1985): 5–8.
3 Oral Presentations Daly, John, and Isa Engleberg. “Coping with Stagefright.” Harvard Management Communication Letter 2, no. 6 (1999): 1–4.
4 Oral Presentations (cont.)

Harvard Business Publishing Newsletters. “Handling Q&A: The Five Kinds of Listening.” Harvard Business School Publishing, February 01, 1999.

Zelazny, Gene. “From Data to Chart.” In Say It With Charts: The Executive’s Guide to Visual Communication. McGraw-Hill, 2001. ISBN: 9780071369978.

Alley, Michael. “Rethinking the Design of Presentation Slides: The Assertion-Evidence Structure.”

5 Listening; Giving and Receiving Feedback

Case

Barnes, Louis B. “Managing Interpersonal Feedback.” Harvard Business School Case. Harvard Business School Publishing. Case: 9–483-027, September 14, 1982.

6 Persuasion Koerth-Baker, Maggie. “The Mind of a Flip-Flopper,” New York Times, August 15, 2012.
7 Writing  
8 Writing (cont.) Lu, Chi. “Catalogue of Genres.” Part V in Wen Fu (The Art of Writing). Far Corner Books, 1987. ISBN: 9780932576408.
9 Effective Teamwork Pentland, Alex. “The New Science of Building Great Teams.” Harvard Business Review (2012).
10 Team Meeting Abele, John. “Bringing Minds Together.” Harvard Business Review (2011).
11 Cover Letters Internweb.com. “Top Seven Cover Letter Myths.”
12 Interviewing Hayden, D. A., and Michael Wilder. “How to Sell Yourself in an Interview.” (PDF) Boston.com, January 7, 2008.
13 Writing Team Reports; Giving Team Presentations  
14 Communicating Electronically  
15 Individual Conferences / Team Meetings  
16 Individual Conferences / Team Meetings (cont.)  
17 Cross-Cultural Communication Tannen, Deborah. “The Power of Talk: Who Gets Heard and Why.” Harvard Business Review 73, no. 5 (1995): 138–48.
18 Cross-Cultural Communication (cont.); Gender Communication  
19 Communication Skills for Leaders

Phillips, Donald T. “People.” Part I in Lincoln on Leadership: Executive Strategies for Tough Times. Warner Books, 1993, pp. 11–38. ISBN: 9780446394598.

———. “Communication.” Part IV in Lincoln on Leadership: Executive Strategies for Tough Times. Warner Books, 1993, pp. 143–69. ISBN: 9780446394598.

Bernstein, May. “The Thought Leader Interview: Bill George.” Strategy + Business 49 (2007): 1–7.

20 Communication Skills for Leaders (cont.)  
21 Working with the Media

Scott, Mary. “Do’s and Don’ts for TV Appearances.” Business Know-how.

Case

Media Relations: The Wildebeest (PDF)

22 Review of Strategic Communication

Case

Sunk in Sacramento (PDF)

23 Team Report Presentations  
24 Team Report Presentations (cont.)  
25 Team Report Presentations (cont.)  
26 Course Wrap-Up  

Course Info

As Taught In
Fall 2012
Learning Resource Types
Lecture Notes
Presentation Assignments
Written Assignments
Instructor Insights