Lecture Notes
c_08_psychof.pdf
Description:
Lecture presentation covering the following topics: Pricing, fundamental values, a psychological perspective, about new products, some intuitions, the parts, results effects on pair-wise, real products, other examples, utility theory interpretation, utilities or mapping, conclusions, possible applications / economics, and marketing implications.
Resource Type:
Lecture Notes
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| As Taught In: | Fall 2004 |
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Undergraduate
Graduate |
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