Lecture Notes
c_08_psychof.pdf
Description:
Lecture presentation covering the following topics: Pricing, fundamental values, a psychological perspective, about new products, some intuitions, the parts, results effects on pair-wise, real products, other examples, utility theory interpretation, utilities or mapping, conclusions, possible applications / economics, and marketing implications.
Resource Type:
Lecture Notes
pdf
2 MB
c_08_psychof.pdf
Course Info
Instructor
Departments
As Taught In
Fall
2004
Level
Learning Resource Types
grading
Exams
notes
Lecture Notes
assignment
Written Assignments
