How to Develop "Breakthrough" Products and Services

Calendar

LEC #	TOPICS
1	Who Develops Breakthrough New Products and Services - Users or Manufacturers?
2	Systematic Generation of Ideas for “Breakthrough” New Products and Services - the “Lead User Method”
3	Finding out What Users Really Need: The “Sticky Information” and “Learning by Doing” Problems
4	Systematic Generation of Incremental Improvements to Existing Products and Services Traditional Marketing Research Concept Generation Techniques
5	“Brainstorming” and Creativity Training Techniques Lecturer: Jeff Mauzy, Principal, Synectics, Inc. Cambridge, MA
6	The MIT Media Lab Approach: “Build It and They Will Come.” Lecturer: Joe Paradiso, MIT Media Lab
7	Determining Average Users’ Needs Ethnographically and Then Developing Solutions Lecturer: Dr. Harry West, VP, Design Continuum
8	Why Users Share Innovations with Each Other and with Manufacturers: Informal Know-How Trading, Collective Invention and Voluntary Revealing
9	Toolkits for User Innovation Lecturer: John Wright, International Flavors and Fragrances
10	User Innovation Communities - No Manufacturer Required
11	Resistance to Adopting Radically New Innovations - Even in Firms that “Want To”