Video lectures are available for the sessions noted below.
| LEC # | TOPICS | VIDEOS |
|---|---|---|
| 1 | Who Develops Breakthrough New Products and Services - Users or Manufacturers? | (MP4 - 118MB) |
| 2 | Systematic Generation of Ideas for “Breakthrough” New Products and Services - the “Lead User Method” | (MP4 - 105MB) |
| 3 | Finding out What Users Really Need: The “Sticky Information” and “Learning by Doing” Problems | |
| 4 |
Systematic Generation of Incremental Improvements to Existing Products and Services
Traditional Marketing Research Concept Generation Techniques |
(MP4 - 124MB) |
| 5 |
“Brainstorming” and Creativity Training Techniques Lecturer: Jeff Mauzy, Principal, Synectics, Inc. Cambridge, MA |
|
| 6 |
The MIT Media Lab Approach: “Build It and They Will Come.” Lecturer: Joe Paradiso, MIT Media Lab |
|
| 7 |
Determining Average Users’ Needs Ethnographically and Then Developing Solutions Lecturer: Dr. Harry West, VP, Design Continuum |
|
| 8 | Why Users Share Innovations with Each Other and with Manufacturers: Informal Know-How Trading, Collective Invention and Voluntary Revealing | |
| 9 |
Toolkits for User Innovation Lecturer: John Wright, International Flavors and Fragrances |
|
| 10 | User Innovation Communities - No Manufacturer Required | |
| 11 | Resistance to Adopting Radically New Innovations - Even in Firms that “Want To” |
