15.356 | Spring 2004 | Graduate

How to Develop "Breakthrough" Products and Services

New Product Users

Description:

Because they need a solution sooner than most people, lead users have an incentive to create innovative products and services. (Image courtesy of Prof. Eric von Hippel and OCW.)

Alt text:
Bell curve showing lead users at the tip.
Caption:
Because they need a solution sooner than most people, lead users have an incentive to create innovative products and services. (Image courtesy of Prof. Eric von Hippel and OCW.)
Bell curve showing lead users at the tip.

Course Info

As Taught In
Spring 2004
Level
Learning Resource Types
Lecture Videos
Lecture Notes
Written Assignments