15.356 | Spring 2004 | Graduate
How to Develop "Breakthrough" Products and Services
Lecture Notes

The Lead User idea generation method

Description:

Lecture presentation on systematic generation of ideas for “breakthrough” new products and services - the “Lead User Method.”

Resource Type:
Lecture Notes
Course Info
As Taught In
Spring 2004
Level
Learning Resource Types
theaters Lecture Videos
notes Lecture Notes
assignment Written Assignments