15.356 | Spring 2004 | Graduate

How to Develop "Breakthrough" Products and Services

Lecture Notes

The Lead User idea generation method

Description:

Lecture presentation on systematic generation of ideas for “breakthrough” new products and services - the “Lead User Method.”

Resource Type:
Lecture Notes
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The Lead User idea generation method

Course Info

As Taught In
Spring 2004
Level
Learning Resource Types
Lecture Videos
Lecture Notes
Written Assignments