Beleza Natural Assignment Questions:
In preparation for the class, read the case carefully and think about the following questions. Be prepared to discuss your answers.
- What are the key elements of Beleza natural’s business strategy?
- How does the firm structure its processes to support this strategy?
- Consider the Madureira Institute. Ignore the evaluation step for new customers. Draw a process flow map associated with the operations of the institute. Then calculate the following quantities for a Saturday:
- The capacity of each step
- The bottleneck, and the capacity for the system
- The utilization of each step
- What improvement measures would you suggest to increase the process efficiency and to enhance the performance of the institute. How would you prioritize these?
