Marketing Management

Calendar

Lec #	Topics
1	Lecture: Introduction
2	Lecture: The Customer Decision Process
3	Case Study: Vicks
4	Lecture: Marketing Strategy 1
5	Lecture: Marketing Strategy 2
6	Case Study: Vestron
7	Case Study: Barco
8	Lecture: New Product Development
9	Case Study: Optical Distortion
10	Lecture: Pricing
11	Case Study: Tweeter etc.
12	Lecture: Management of Marketing Channels 1
13	Case Study: Boston Whaler
14	Lecture: Management of Marketing Channels 2
15	Case Study: Michael Bregman
16	Lecture: Advertising
17	Lecture: Advertising at Nike
18	Lecture: Conclusion