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Lec #
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Topics
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1
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Lecture: Introduction
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2
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Lecture: The Customer Decision Process
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3
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Case Study: Vicks
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4
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Lecture: Marketing Strategy 1
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5
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Lecture: Marketing Strategy 2
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6
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Case Study: Vestron
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7
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Case Study: Barco
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8
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Lecture: New Product Development
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9
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Case Study: Optical Distortion
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10
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Lecture: Pricing
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11
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Case Study: Tweeter etc.
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12
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Lecture: Management of Marketing Channels 1
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13
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Case Study: Boston Whaler
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14
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Lecture: Management of Marketing Channels 2
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15
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Case Study: Michael Bregman
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16
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Lecture: Advertising
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17
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Lecture: Advertising at Nike
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18
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Lecture: Conclusion
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