15.810 | Fall 2004 | Graduate

Marketing Management

Lecture Notes

14dsnmgmtmktgch2.pdf

Description:

This resource describes: Refresher, and Solutions. Under Refresher, it describes the concepts of coordination, and incentives. While under Solutions, it describes channel design, and channel management.

Resource Type:
Lecture Notes
pdf
117 kB
14dsnmgmtmktgch2.pdf

Course Info

As Taught In
Fall 2004
Level
Learning Resource Types
Lecture Notes