15.810 | Fall 2004 | Graduate

Marketing Management

Lecture Notes

c5marketstategy2.pdf

Description:

This resource explains which markets are most attractive, on the basis of market size, horizontal competition, vertical competition, and what all do you control.

Resource Type:
Lecture Notes
pdf
112 kB
c5marketstategy2.pdf

Course Info

As Taught In
Fall 2004
Level
Learning Resource Types
Lecture Notes