15.810 | Fall 2004 | Graduate

Marketing Management

Lecture Notes

c8productdvlpmnt.pdf

Description:

This resource explains the process of product development and explains the following topics: Why Introduce New Products, and various Stages in the Process.

Resource Type:
Lecture Notes
pdf
128 kB
c8productdvlpmnt.pdf

Course Info

As Taught In
Fall 2004
Level
Learning Resource Types
Lecture Notes