15.810 | Fall 2010 | Graduate

Marketing Management

Lecture Notes

MIT15_810F10_lec04.pdf

Description:

This resource contains information about customer analysis II and III: value to the customer and customer lifetime value.

Resource Type:
Lecture Notes
pdf
2 MB
MIT15_810F10_lec04.pdf

Course Info

Instructor
As Taught In
Fall 2010
Level
Learning Resource Types
Lecture Notes
Projects
Written Assignments