15.810 | Fall 2010 | Graduate

Marketing Management

Lecture Notes

MIT15_810F10_lec06.pdf

Description:

This resource contains information about segmentation, targeting and positioning.

Resource Type:
Lecture Notes
pdf
614 kB
MIT15_810F10_lec06.pdf

Course Info

Instructor
As Taught In
Fall 2010
Level
Learning Resource Types
Lecture Notes
Projects
Written Assignments