15.821 | Fall 2002 | Graduate

Listening to the Customer

Lecture Notes

Notes from the first six sessions are available below.

  • Lecture 1: First Class (PDF)
  • Lecture 2: Boston Beer (PDF)
  • Lecture 3: Interviewing (PDF)
  • Lecture 4: Observation (PDF)
  • Lecture 5: Scrubbing (PDF)
  • Lecture 6: The Pains and Pleasures of Pricing (PDF)

Course Info

Instructor
As Taught In
Fall 2002
Level
Learning Resource Types
Lecture Notes