Listening to the Customer

Lecture Notes

Notes from the first six sessions are available below.

• Lecture 1: First Class (PDF)
• Lecture 2: Boston Beer (PDF)
• Lecture 3: Interviewing (PDF)
• Lecture 4: Observation (PDF)
• Lecture 5: Scrubbing (PDF)
• Lecture 6: The Pains and Pleasures of Pricing (PDF)