15.822 | Fall 2002 | Graduate

Strategic Marketing Measurement

15-822f02.jpg

Alt text:
Diagram of building a market share predictor.
Caption:
Diagram of building a market share predictor. (Courtesy of Prof. Drazen Prelec.)
Diagram of building a market share predictor.

Course Info

Instructor
As Taught In
Fall 2002
Level
Learning Resource Types
Lecture Notes
Written Assignments