15.835 | Spring 2002 | Graduate

Entrepreneurial Marketing

Lecture Notes

Session 12: Positioning

Description:

Lecture presentation on consumer product positioning, pioneers, late entrants, and preference regression.

Resource Type:
Lecture Notes
pdf
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Session 12: Positioning

Course Info

Instructor
As Taught In
Spring 2002
Level
Learning Resource Types
Lecture Notes
Written Assignments with Examples