15.835 | Spring 2002 | Graduate

Entrepreneurial Marketing

Lecture Notes

Session 4: Marketing Research

Description:

Lecture presentation on marketing research, low-cost experiments, low-cost surveys, and statistical analysis.

Resource Type:
Lecture Notes
pdf
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Session 4: Marketing Research

Course Info

Instructor
As Taught In
Spring 2002
Level
Learning Resource Types
Lecture Notes
Written Assignments with Examples