15.835 | Spring 2002 | Graduate

Entrepreneurial Marketing

Lecture Notes

Session 6 Demand Forecasting

Description:

Lecture presentation on demand forecasting, sales forecasting of innovative products, diffusion models, logit models, and the Korean beer war.

Resource Type:
Lecture Notes
pdf
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Session 6 Demand Forecasting

Course Info

Instructor
As Taught In
Spring 2002
Level
Learning Resource Types
Lecture Notes
Written Assignments with Examples