Lecture Notes
Session 9: Segmentation and Targeting
Description:
Lecture presentation on market segmentation, targeting, and the Miller case.
Resource Type:
Lecture Notes
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151 kB
Session 9: Segmentation and Targeting
Course Info
Instructor
Departments
As Taught In
Spring
2002
Level
Course Info
Instructor
Departments
As Taught In
Spring
2002
Level
Topics
Learning Resource Types
notes
Lecture Notes
assignment_turned_in
Written Assignments with Examples
