15.835 | Spring 2002 | Graduate

Entrepreneurial Marketing

Lecture Notes

Session 9: Segmentation and Targeting

Description:

Lecture presentation on market segmentation, targeting, and the Miller case.

Resource Type:
Lecture Notes
pdf
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Session 9: Segmentation and Targeting

Course Info

Instructor
As Taught In
Spring 2002
Level
Learning Resource Types
Lecture Notes
Written Assignments with Examples