Calendar

SES # TOPICS
1

Case: FedEx

Introduction

2

Case: Calyx and Corolla

Theory: Customer Life Time Value

3

Case: Population Services

Theory: Decision Making

4

Case: Coke

Theory: Pricing I

5

Case: Rohm and Haas

Theory: Pricing II

6

Case: BMW Films

Theory: Advertising

7 Midterm Exam
8

Case: Zenith

Theory: Diffusion

9

Case: Humminbird

Theory: Product Development

10

Case: Yoplait

Theory: Research Methods

11

Cases: Xerox and Intuit

Theory: Customer Satisfaction

12

Cases: Barco and Swatch

Theory: Product Life Cycle

13

Cases: Levi’s, and Black and Decker

Theory: Branding

14 Presentations and Simulation
15 Final Exam

Course Info

Learning Resource Types

notes Lecture Notes