Technology Strategy

Calendar

SES #	TOPICS	KEY DATES
0. Introduction
1	Creating, capturing, and delivering value with technology strategy
I. Creating value: technology, market, and organizational perspectives
2	Case: eInk
3	Case: Apple 2006	Paper 1 due
4	Industry life cycles and evolution of markets
5	Case: Novartis
6	Partnership case: Intel (A): photolithography strategy in crisis	Paper 2 due
7	Organizational of innovation: structure, processes and incentives
II. Capturing value: appropriability, competition, and interdependence
8	Case: Abgenix and the XenoMouse
9	Appropriability: uniqueness and complementary assets
10	Case: Ember: developing the next ubiquitous network standard	Paper 3 due
11	Open standards, increasing returns, and propriety control
12	Case: Red Hat and the Linux revolution
13	Partnership case: Google and AOL
14	Horizontal / vertical strategies and the evolution of the value chain	Paragraph outlining final paper topic due
15	Case: Nokia, Apple iPhone, and Google phone
16	Strategic management of platforms and ecosystems	Paper 4 due
III. Delivering value: organizational dynamics and inter-firm relationships
17	Case: we’ve got rhythm! Medtronic Corporation’s cardiac pacemaker business
18	Case: Toyota Motor corporation: launching Prius
19	Organizational dynamics: overload, time-pacing, simple rules, and probing
20	Partnership case: Alza/Ciba (1): structuring a deal?
21	Partnership case: Alza/Ciba (2): managing the relationship, 1977-1979
IV. Practicing technology strategy
22	Case: Kodak and the digital revolution (A)	Presentation slides due
23	Selected student presentations
24	Conclusions and reflections	Final paper due