Technology Strategy for System Design and Management

Calendar

LEC #	TOPICS	CASES	KEY DATES
Introduction and Overview
1	What is technology strategy and why does it matter	E Ink
Technological Innovation
2	Technological innovation	A123 Systems
3	Technological innovation and design options	Rise and Fall of Iridium
4	Projects (an opportunity to present proposals for project ideas)
Demand Opportunity, Life-cycles and Transition
5	Demand opportunity	Lexar Media: The Digital Photography Company?	Paper 1 due
6	Marketing high-tech products	Documentum, Inc.
7	Debrief and discussion on demand opportunity
8	Life-cycles and transitions	Kodak and the Digital Revolution (A)
9	Responses to transitions	Polaroid: Entering Digital Imaging	Paper 2 due
10	Debrief and discussion on transitions and disruption
Business Ecosystems, Creating and Capturing Value
11	Business ecosystems	Danger, Inc.
12	Standards battles	Adobe Systems Incorporated
13	Ecosystems, standards and value capture	Ember Corporation: Developing the Next Ubiquitous Networking Standard	Paper 3 due
14	Debrief and discussion on ecosystems and value capture
15	Open innovation and open source	Red Hat and the Linux Revolution
16	Debrief and discussion on open innovation and open source
Strategy, Adaptation, Agility and Decision-making
17	Strategy and adaptation	Apple, Inc. (2008)
18	Re-invention and convergence	iPod vs. Cell Phone: A Mobile Music Revolution?, iPhone vs. Cell Phone, and Google, Inc.
19	Debrief and discussion on strategic agility		Paper 4 due
20	Simulation	Back Bay Battery
21	Tough decisions	Toyota Motor Corporation: Launching Prius
22	Debrief and discussion on decision-making
Wrap-up, Summary and Project Presentations
23	Wrap-up and summary
24	Project presentations (1)		Final paper due Final presentations due
25	Project presentations (2)