15.965 | Spring 2009 | Graduate

Technology Strategy for System Design and Management

Lecture Notes

Class 21: Toyota Motor Corporation: Launching Prius

Description:

Case questions on Toyota’s decision-making process and the launch of the Prius hybrid electric vehicle.

Resource Type:
Lecture Notes
pdf
79 kB
Class 21: Toyota Motor Corporation: Launching Prius
Download File

Course Info

Departments
As Taught In
Spring 2009
Level
Graduate
Topics
Learning Resource Types
Lecture Notes
Presentation Assignments
Written Assignments
Download Course
MIT Open Learning
Over 2,500 courses & materials
Freely sharing knowledge with learners and educators around the world. Learn more
© 2001–2025 Massachusetts Institute of Technology
Accessibility
Creative Commons License
Terms and Conditions
Proud member of:
© 2001–2025 Massachusetts Institute of Technology