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Course Info

Instructor:
  • Prof. Eric von Hippel
Course Number:
  • 15.356
Departments:
  • Sloan School of Management
As Taught In: Spring 2004
Level: Graduate

Topics

  • Business
    Entrepreneurship
    Innovation
    Marketing
  • Engineering
    Systems Engineering
    Systems Design

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theaters Lecture Videos
notes Lecture Notes
assignment Written Assignments
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Course Info
How to Develop "Breakthrough" Products and Services
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Creating "breakthrough" products and services

Finding out what users need: "trial and error trial and error" and "sticky information"

Quantitative Market Research for Incremental Improvement Innovations

Shifting Innovation to Your Customers via Toolkits for User Innovation

The Lead User idea generation method

Trading and revealing Trading and revealing information


Course Info

Instructor:
  • Prof. Eric von Hippel
Course Number:
  • 15.356
Departments:
  • Sloan School of Management
As Taught In: Spring 2004
Level: Graduate

Topics

  • Business
    Entrepreneurship
    Innovation
    Marketing
  • Engineering
    Systems Engineering
    Systems Design

Learning Resource Types

theaters Lecture Videos
notes Lecture Notes
assignment Written Assignments
MIT Open Learning
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