Related Resources

The following readings and resources are not required but may be useful for this course:

Baron, David P. "Integrated Strategy: Market and Non-Market Components." California Management Review 37, no. 2 (1997): 47-65.

EIU. "Economist Intelligence Unit Home Page." The Economist.

Cusumano, Michael. "Dealing with the Venture Capital Crisis." Communication of the ACN 52, no. 10 (2009): 25-7.

Reavis, Cate. "Thoughts on How to Write a G-Lab Case Study." MIT Sloan School of Management, December 9, 2008. (PDF) (Courtesy of Cate Reavis. Used with permission.)

"Workbook B – Secondary Research." Market Street Research. (This resource may not render correctly in a screen reader.PDF)