The following readings and resources are not required but may be useful for this course:
Baron, David P. "Integrated Strategy: Market and Non-Market Components." California Management Review 37, no. 2 (1997): 47-65.
EIU. "Economist Intelligence Unit Home Page." The Economist.
Reavis, Cate. "Thoughts on How to Write a G-Lab Case Study." MIT Sloan School of Management, December 9, 2008. (PDF) (Courtesy of Cate Reavis. Used with permission.)
"Workbook B – Secondary Research." Market Street Research. (PDF)