Special Seminar in Marketing: Marketing Management

Calendar

SES #	TOPICS
1	Case: FedEx Introduction
2	Case: Calyx and Corolla Theory: Customer Life Time Value
3	Case: Population Services Theory: Decision Making
4	Case: Coke Theory: Pricing I
5	Case: Rohm and Haas Theory: Pricing II
6	Case: BMW Films Theory: Advertising
7	Midterm Exam
8	Case: Zenith Theory: Diffusion
9	Case: Humminbird Theory: Product Development
10	Case: Yoplait Theory: Research Methods
11	Cases: Xerox and Intuit Theory: Customer Satisfaction
12	Cases: Barco and Swatch Theory: Product Life Cycle
13	Cases: Levi’s, and Black and Decker Theory: Branding
14	Presentations and Simulation
15	Final Exam