Notes are available for selected lectures.
| LEC # | TOPICS | LECTURE NOTES | CASE QUESTIONS |
|---|---|---|---|
| Introduction and Overview | |||
| 1 | What is technology strategy and why does it matter | (PDF) | (PDF) |
| Technological Innovation | |||
| 2 | Technological innovation | (PDF) | |
| 3 | Technological innovation and design options | (PDF) | (PDF) |
| 4 | Projects (an opportunity to present proposals for project ideas) | (PDF) | |
| Demand Opportunity, Life-cycles and Transition | |||
| 5 | Demand opportunity | (PDF) | (PDF) |
| 6 | Marketing high-tech products | (PDF) | (PDF) |
| 7 | Debrief and discussion on demand opportunity | (PDF) | |
| 8 | Life-cycles and transitions | (PDF) | |
| 9 | Responses to transitions | (PDF) | (PDF) |
| 10 | Debrief and discussion on transitions and disruption | (PDF) | |
| Business Ecosystems, Creating and Capturing Value | |||
| 11 | Business ecosystems | (PDF) | (PDF) |
| 12 | Standards battles | (PDF) | |
| 13 | Ecosystems, standards and value capture | (PDF) | |
| 14 | Debrief and discussion on ecosystems and value capture | ||
| 15 | Open innovation and open source | (PDF) | |
| 16 | Debrief and discussion on open innovation and open source | (PDF) | |
| Strategy, Adaptation, Agility and Decision-making | |||
| 17 | Strategy and adaptation | (PDF) | |
| 18 | Re-invention and convergence | ||
| 19 | Debrief and discussion on strategic agility | ||
| 20 | Simulation | ||
| 21 | Tough decisions | (PDF) | |
| 22 | Debrief and discussion on decision-making | (PDF) | |
| Wrap-up, Summary and Project Presentations | |||
| 23 | Wrap-up and summary | ||
| 24 | Project presentations (1) | ||
| 25 | Project presentations (2) | ||
