Course Description
This course provides an overview of key concepts in strategic management in the construction, real estate, and architecture industries. Topics include supply chain analysis, market segmentation, vertical integration, competitive advantage, and industry transformation. This course is of interest to students seeking more …
This course provides an overview of key concepts in strategic management in the construction, real estate, and architecture industries. Topics include supply chain analysis, market segmentation, vertical integration, competitive advantage, and industry transformation. This course is of interest to students seeking more understanding of the business dynamics of real estate and construction; seeking to provide value in firms which they may join; or seeking to build a foundation for their own entrepreneurial pursuits.
Learning Resource Types
notes Lecture Notes
assignment Written Assignments
A diagram with five arrows acting on a central rectangle.
Michael Porter’s Five Forces Model, excerpted from lecture 1. (Image courtesy of John Macomber.)