Strategic Management in the Design and Construction Value Chain

Readings

LEC #	TOPICS	READINGS
2	Steps in Planning Industry Value System - Risk and Reward	Porter, M.E. Chapter 1 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
3	Market Segmentation: How to Analyze?	Porter, M.E. Chapter 2 and “Market Segmentation” (chapter 7). In Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
4	Segment Attractiveness: Where to Compete? Generic Strategies	Porter, M.E. Chapter 2 and “Market Segmentation” (chapter 7). In Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
5	Firm Value Chain 1 What Drives a Low - Cost Strategy	Porter, M.E. Chapter 3 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
6	Firm Value Chain 2 What Drives a Differentiation Strategy	Porter, M.E. Chapter 4 and Chapter 5 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.
7	Issues in Vertical Integration: How Much Risk Do You Want?	Porter, M.E. “Vertical Integration” (chapter 14). In Competitive Strategy. Simon & Schuster, 1998. ISBN: 0-684-84148-7.
8	Changing the Game: How Information Gives You Competitive Advantage Strategy in Fragmented Industries	Porter, M.E., and V.E. Millar. “How Information Gives You Competitive Advantage.” Harvard Business Review (July 1985).  Porter, M.E., and J.W. Rivkin. “Industry Transformation.” Harvard Business School Note 9-701-008.  Porter, M.E. “Strategy in Fragmented Industries” (Chapter 9). In Competitive Strategy. Simon & Schuster, 1998. ISBN: 0-684-84148-7.