Readings

Study Questions are available for select readings and cases below.

Course Textbook

[Malone] = Malone, Thomas W. The Future of Work. Harvard Business School Press, 2004. ISBN: 9781591391258.

SES # TOPICS READINGS
I. Introduction
1 What is strategic organizational design?

“A Time to Choose.” Chapter 1 in [Malone].

Optional

Saloner, Garth, Andrea Shepard, and Joel Podolny. “Comparative Advantage.” Chapter 3 in Strategic Management. Wiley, 2000. ISBN: 9780471380719.

2 Case: eBay

Case

Frei, Frances X., and Hanna Rodriguez-Farrar. “eBay (A): The Customer Marketplace.” Harvard Business School Case. Harvard Business School Publishing. Case: 9-602-071, August 29, 2001.

3 Why are things changing?

“An Amazing Pattern.” Chapter 2 in [Malone].

“The Amazing Pattern in Business.” Chapter 3 in [Malone].

Tapscott, Don, and Anthony D. Williams. “Wikinomics.” Chapter 1 in Wikinomics: How Mass Collaboration Changes Everything. Portfolio/Penguin, 2006. ISBN: 9781591841388.

Stroll, Clifford. “The Internet? Bah!Newsweek, February 26, 1995.

Optional

Hamel, Gary. “Moon Shots for Management.” Harvard Business Review Magazine, February 2009.

4 Case: InnoCentive

Malone, Thomas W., and Robert J. Laubacher. “Dawn of the E-Lance Economy.” Harvard Business Review 76, no. 5 (1998): 144-152.

Case

Lakhani, Karim R. “InnoCentive.com (A).” Harvard Business School Case. Harvard Business School Publishing. Case: 9-608-170, June 10, 2008.

II. Designing Organizations for Strategic Goals
5 Basic organizational designs Kates, Amy, and Jay R. Galbraith. “Fundamentals of Organization Design.” Chapter 1 in Designing Your Organization. Jossey-Bass, 2007. ISBN: 9780787994945.
6

Applying basic organizational designs

Case: Procter & Gamble

Case

Piskorski, Mikolaj Jan , and Alessandro L. Spadini. “Proctor and Gamble: Organization 500 (A).” Harvard Business School Case. Harvard Business School Publishing. Case: 9-707-519, January 23, 2007.

7

Designs for exploration: Product innovation

Case: Google Inc.

Case

Edelman, Benjamin, and Thomas R. Eisenmann. “Google Inc.” Harvard Business School Case. Harvard Business School Publishing. Case: 9-806-105, January 28, 2010.

Optional

Kane, Tim. “Why Our Best Officers are Leaving.” The Atlantic, January/February 2011.

8

Using lateral coordination processes

Case: Cisco

Case

Gulati, Ranjay. “Cisco Business Councils: Unifying a Functional Enterprise with an Internal Governance System.” Harvard Business School Case. Harvard Business School Publishing. Case: 5-409-062.

9

Maximizing employee motivation and creativity

Case: AES

“Loosening Up the Hierarchy.” Chapter 4 in [Malone].

Green, Heather. “How Meetup Tore Up the Rule Book.” Business Week, June 5, 2008.

Cases

Paine, Lynn Sharp, and Sarah Mavrinac. “AES Honeycomb (A) and (B).” Harvard Business School Case. Harvard Business School Publishing. Cases: 9-395-132 and 9-395-122, December 9, 1994.

10

Organizing global companies

Case: Siemens

Case

Sorensen, Jesper, and Sara Gaviser Leslie. “Siemens: Building a Structure to Drive Performance and Responsibility (A) and (B).” Harvard Business School Case. Harvard Business School Publishing. Cases: SM181A-PDF-ENG and SM181B-PDF-ENG, October 7, 2010.

11

Designing networks that cross firm boundaries

Case: Proctor & Gamble

“Unleashing Markets.” Chapter 6 in [Malone].

Excerpt from “Lessons About Markets.” Chapter 7 in [Malone], pp. 104-109.

Huston, Larry, and Nabil Sakkab. “Connect and Develop: Inside Proctor and Gamble’s New Model for Innovation.” Harvard Business Review 86, no. 3 (2006).

Skim

Gottfredson, Mark, Rudy Puryear, and Stephen Phillips. “Strategic Sourcing: From Periphery to the Core.” Harvard Business Review 10, no. 2 (2005): 132-139.

Bourdreau, Kevin J., and Karim R. Lakhani. “How to Manage Outside Innovation.” MIT Sloan Management Review 50, no. 4 (2009): 69-76.

12

The process of organizational design and change

Case: Charlotte Beers at Ogilvy & Mather

Kotter, John P. “Leading Change: Why Transformation Efforts Fail.” Harvard Business Review, March-April 1995.

Case

Ibarra, Herminia, and Nicole Sackley. “Charlotte Beers at Ogilvy and Mather Worldwide (A) and (B).” Harvard Business School Case. Harvard Business School Publishing. Cases: 9-495-031 and 9-495-032, January 26, 1995.

13 Case: Wikipedia

Poe, Marshall. “The Hive.” The Atlantic, September 2006.

Case

Lakhani, Karim R., and Andrew McAfee. “Wikipedia (A).” Harvard Business School Multimedia Case. Harvard Business School Publishing. Case: 9-607-712, February 22, 2007.

14 How are things changing?

Malone, Thomas W., Robert Laubacher, and Chrysanthos Dellarocas. “The Collective Intelligence Genome.” MIT Sloan Management Review 51, no. 3 (2010): 21-31.

Surowiecki, James. Introduction and Chapter 1 in The Wisdom of Crowds. Anchor/Random House, 2005. ISBN: 9780385721707.

Optional

———. Chapters 2, 3 and 4 in The Wisdom of Crowds. Anchor/Random House, 2005. ISBN: 9780385721707.

15 Case: Threadless

Case

Lakhani, Karim R., and Zahra Kanji. “Threadless: The Business of Community.” Harvard Business School Multimedia Case. Harvard Business School Publishing. Case: 9-608-707, June 30, 2008.

16

Harnessing democracy

Cases: W. L. Gore and others

“Harnessing Democracy.” Chapter 5 in [Malone].

Hamel, Gary. “Building An Innovation Democracy.” Chapter 5 in The Future of Management. Harvard Business School Press, 2007. ISBN: 9781422102503.

Colchester, Max. “One Team Gets 26,000 Owners—All With a Vote on Who Plays.” The Wall Street Journal, January 2, 2008.

Hempel, Jessi. “Big Blue Brainstorm.” Business Week, August 7, 2006.

Howe, Jeff. Excerpt from Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. Crown Business, 2008, pp. 223-233. ISBN: 9780307396204.

17 Case: TopCoder

Case

Lakhani, Karim R., David A. Garvin, and Eric Lonstein. “TopCoder (A): Developing Software through Crowdsourcing.” Harvard Business School Case. Harvard Business School Publishing. Case: 9-610-032.

18

Harnessing markets

Cases: Intel scenario, Cambrian House

“Bringing the Market Inside.” Chapter 7 in [Malone].

“When Should You Decentralize?” Chapter 8 in [Malone].

“Coordinating Activities.” Chapter 9 in [Malone].

Case

Coles, Peter A., Karim R. Lakhani, and Andrew McAfee. “Cambrian House.” Harvard Business School Case. Harvard Business School Publishing. Case: 9-608-016.

19 Self-organizing communities Evans, Philip, and Bob Wolf. “Collaboration Rules.” Harvard Business Review 83, no. 7 (2005): 96-104.
20 Organizational change in crowds

Cases

Howe, Jeff. “iStockPhoto.” Case study in Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. Crown Business, 2008, pp. 7-8, 182-196. ISBN: 978-0307396204.

———. “Current TV.” Case study in Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. Crown Business, 2008, pp. 197-210. ISBN: 9780307396204.

21

What is the purpose of the organizations we are designing?

Cases: Whole Foods and others

“Cultivating People.” Chapter 10 in [Malone].

“Putting Human Values at the Center of Business.” Chapter 11 in [Malone].

Hamel, Gary. “Creating a Community of Purpose.” Chapter 4 in The Future of Management. Harvard Business School Press, 2007. ISBN: 9781422102503.

III. Conclusions
22 Project team presentations  
23 Project team presentations (cont.)  
24

Project team presentations (cont.)

Class conclusion

Kelly, Kevin. “We Are the Web.” Wired Magazine, August 2005.

Course Info

Learning Resource Types

notes Lecture Notes
group_work Projects