New Product Users (thumbnail)
Description:
Because they need a solution sooner than most people, lead users have an incentive to create innovative products and services. (Image courtesy of Prof. Eric von Hippel and OCW.)
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New Product Users (thumbnail)
Alt text:
Bell curve showing lead users at the tip.
Caption:
Because they need a solution sooner than most people, lead users have an incentive to create innovative products and services. (Image courtesy of Prof. Eric von Hippel and OCW.)
Course Info
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Spring
2004
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