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Course Info

Instructors:
  • William Aulet
  • Howard Anderson
  • Prof. Matt Marx
Course Number:
  • 15.390
Departments:
  • Sloan School of Management
As Taught In: Spring 2013
Level: Graduate

Topics

  • Business
    Entrepreneurship
    Leadership
    Management

Learning Resource Types

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theaters Tutorial Videos
assignment Activity Assignments
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  • Syllabus

  • Calendar

  • Readings

  • Lecture Notes

  • Video Tutorials

  • Assignments

    • Assignment 1
    • Assignment 2
    • Assignment 3
    • Assignment 4
    • Assignment 5
    • Assignment 6
    • Assignment 7
    • Assignment 8
    • Assignment 9
    • Assignment 10
    • Assignment 11
    • Assignment 12

Assignments

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Assignment Instructions

All assignments are due (in paper and submitted online) at the beginning of class unless otherwise indicated.

Assignment 1A: Face Cards and Submit Three Ideas & Resume Online

Assignment 1B: Elevator Pitch

Assignment 1C: Team Formation

Assignment 2: Executive Summary (version 1.0)

Assignment 3: Team Advisor, Description of Target Customer, & Value Proposition (version 1.0)

Assignment 4: Market Definition Section (version 1.0)

Assignment 5: Competitive Advantage Section (version 1.0)

Assignment 6: Customer Acquisition Analysis (version 1.0)

Assignment 7: Go To Market Section (Sales, Marketing, Pricing—version 1.0)

Assignment 8: Product Section (version 1.0)

Assignment 9: Financial Section (version 1.0) and Human Resources Section (version 1.0)

Assignment 10: Executive Summary Re-write

Assignment 11: Take an Entrepreneur to Dinner

Assignment 12: Final Paper

Course Info

Instructors:
  • William Aulet
  • Howard Anderson
  • Prof. Matt Marx
Course Number:
  • 15.390
Departments:
  • Sloan School of Management
As Taught In: Spring 2013
Level: Graduate

Topics

  • Business
    Entrepreneurship
    Leadership
    Management

Learning Resource Types

notes Lecture Notes
theaters Tutorial Videos
assignment Activity Assignments
assignment Written Assignments
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