[Aulet] = Aulet, Bill. Disciplined Entrepreneurship: 24 Steps to a Successful Startup. Wiley, 2013. ISBN: 9781118692288. [Preview with Google Books]
| SES # | TOPICS | READINGS |
|---|---|---|
| 1 | Course introduction and elements & role of a business plan |
[Aulet] Prologue. Mini case study |
| 2 | Idea generation | Mini case study |
| 3 | Analyzing ideas and inspirations |
Watch Video and take notes on: TEDxTalks. “TEDxVictoria - Dave Morris: The Way of Improvisation.” January 7, 2012. YouTube. Accessed on December 16, 2013. http://www.youtube.com/watch?v=MUO-pWJ0riQ Watch the IDEO video “Deep Dive” Parts 1 & 2 on YouTube, and especially focus on the beginning of Part 2 on brainstorming:
Mini case study |
| 4 | Speed dating for team formation | [Aulet] Step 0: “Getting Started.” |
| 5 | More team formation and idea refinement | Mini case study |
| 6 | Market segmentation & primary customer research |
[Aulet] Step 1: “Market Segmentation.” Mini case study |
| 7 | Moving from the broad list of potential markets to specific targets |
[Aulet] Steps 2–5. Mini case study |
| 8 | Determining what you can do for your customer |
[Aulet] Steps 6–9. Mini case study |
| 9 | Defining and refining what makes you unique |
[Aulet] Steps 10–11. Mini case study |
| 10 | Simulation lab on marketing plan | None |
| 11 | Competitive advantage | Mini case study |
| 12 | Business economics part I: Cost of customer acquisition |
[Aulet] Steps 12, 13, and 18. David Skok’s blog posts:
Halligan, Brian, and Dharmesh Shah. Foreword and chapters 1–2 in Inbound Marketing: Get Found Using Google, Social media, and Blogs. Wiley, 2009. ISBN: 9780470499313. [Preview with Google Books] |
| 13 | COCA examples and discussion | None |
| 14 | How do you make your business economically sustainable & attractive? |
[Aulet] Steps 15–17, and 19. Article: Needleman, Sarah E. and Angus Loten. “When Freemium Fails.” The Wall Street Journal (WSJ.com). August 22, 2012. online.wsj.com/article/SB10000872396390443713704577603782317318996.html |
| 15 | Sales and distribution | Mini case study |
| 16 | Go-to-market simulation lab | None |
| 17 | How do you design and build your product? | [Aulet] Steps 7, and 20–23. |
| 18 | Nuts and bolts of building your financial statements | None |
| 19 | Product definition, development to delivery | Mini case study |
| 20 | Legal considerations to start a company | None |
| 21 | Scaling the business, team section & how to present a business plan | [Aulet] Steps 14, and 24. |
| 22 | Troubles ahead | None |
| 23 | Student team presentations | None |
| 24 | Student team presentations (cont.) | None |
