15.390 | Spring 2013 | Graduate

New Enterprises


1 Course introduction and elements & role of a business plan  
2 Idea generation  
3 Analyzing ideas and inspirations Assignment 1A due
4 Speed dating for team formation Assignment 1B due
5 More team formation and idea refinement  
6 Market segmentation & primary customer research Assignment 1C due
7 Moving from the broad list of potential markets to specific targets  
8 Determining what you can do for your customer Assignment 2 due
9 Defining and refining what makes you unique  
10 Simulation lab on marketing plan Assignment 3 due
11 Competitive advantage Assignment 4 due
12 Business economics part I: Cost of customer acquisition Assignment 5 due
13 COCA examples and discussion  
14 How do you make your business economically sustainable & attractive? Assignment 6 due
15 Sales and distribution  
16 Go-to-market simulation lab Assignment 7 due
17 How do you design and build your product?  
18 Nuts and bolts of building your financial statements Assignment 8 due
19 Product definition, development to delivery  
20 Legal considerations to start a company Assignment 9 due
21 Scaling the business, team section & how to present a business plan Assignment 10 due
22 Troubles ahead Assignment 11 due
23 Student team presentations  
24 Student team presentations (cont.) Assignment 12 due

Course Info

As Taught In
Spring 2013
Learning Resource Types
Lecture Notes
Tutorial Videos
Activity Assignments
Written Assignments