Assignments

Students must submit a written analysis of the following three cases and one reading.

  1. British Airways I OR Ritz Carlton (20%)
  2. Merrill Lynch Supernova (20%)
  3. Call Center Interface write-up (10%)
  4. Barilla (A) Case (20%)

Case write-ups are to done in groups of 3-4 students. There are two brief assignments provided.

Informal Assignment on Service Guarantees (PDF)
Brief Assignment on Procurement (PDF)

Course Info

As Taught In
Summer 2004
Level
Learning Resource Types
notes Lecture Notes