Management in Engineering

Readings

LEC #	CASE/LECTURE TOPICS	READINGS
1	Introduction and Group Assignment	None
2	Business Plan I	Hart, Myra M., Michael J. Roberts, et al. “Zipcar: Refining the Business Model.” Harvard Business School Case. Harvard Business School Publishing. Case: 803096-PDF-ENG, 2003. Steenburgh, Thomas, Jill Avery, et al. “HubSpot: Inbound Marketing and Web 2.0.” Harvard Business School Case. Harvard Business School Publishing. Case: 509049-PDF-ENG, 2009.
3	Financial I	Lynch, Merrill. “Understanding Financial Reports.” (PDF) Merrill Lynch, Pierce, Fenner & Smith Inc., Report: L–10–03, 2003.
4	Sales and Marketing I	Weiss, Abbott. “Presenting Business Opportunities.” (PDF)
5	Financial II	None
6	Sales and Marketing II	Christensen, Roland C., John W. Rosenblum, et al. “Prelude Corporation.” Harvard Business School Case. Harvard Business School Publishing. Case: 373052-PDF-ENG, 1972.
7	Financial III	None
8	Intellectual Property and Licensing	Lee, Hau L., Steven Plous, et al. “Hewlett-Packard Company: Network Printer Design for Universality.” Stanford Graduate School of Business Case. Case: GS4, 1996.
9	Ratio Analysis I	None
10	Ratio Analysis II	None
11	Prelude Lobster Case	None
12	Project Progress Report	None
13	Quiz Review	None
14	Quiz	None
15	Designing and Building Yachts	None
16	Commoditization vs. Differentiation	None
17	Total Quality Management	None
18	Entrepreneurship	None
19	HP Printer Case	Ince, J. F., and M. A. Maidique. “The Grumman Corporation.” Harvard Business School Case. Harvard Business School Publishing. Case: 680032, 1979.
20	Strategic Planning and Management of Technology	Barbour, Jakobsen. “Pilkington Float Glass.” Harvard Business School Case. Harvard Business School Publishing. Case: 672069, 1971. Wierzynski, G. H. “The Eccentric Lords of Float Glass.” The Fortune 78 (1968): 1–3.
21	Teradyne Business Plan	None
22	Pilkington Float Glass Case	None
23	Omniport Houston Case	None
24	Ethics	None
25	Project Presentation	None
26	Project Presentation (cont.)	None