Calendar

WEEK # TOPICS KEY DATES
1 What electoral politics say about culture(s)  
2 The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 1)  
3 The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 2) Task 1 due
4 Segmenting citizens, reading the public mind: The invention of market research  
5 Consumers or citizens? The promises and perils of mass media—The Dewey, Lippmann Debates, and an Interlude by Edward Bernays.  
6 Liberalizing Latin America  
7 Political consultants abroad Task 2 due
8 Sawyer–Miller goes South  
9 Polling for democracy  
10 Parables of change Task 3 due
11 Floating signifiers: The Caudillo meets marketing  
12 Political marketing: Neo-­populism or democracy at last?  
13 Final presentations Task 4 due
14 Wrap-up Task 5 due

Course Info

Learning Resource Types

assignment_turned_in Written Assignments with Examples
co_present Instructor Insights