Readings

The required books for this course are:

[DG] = Dezalay, Yves, and Bryant G. Garth. The Internationalization of Palace Wars: Lawyers, Economists, and the Contest to Transform Latin American States. Chicago University Press, 2002. ISBN: 9780226144269. [Preview with Google Books]

[H] = Harding, James. Alpha Dogs: The Americans who Turned Political Spin into a Global Business. Farrar, Strauss and Giroux, 2009. ISBN: 9780374531751.

Remaining readings are in the table below.

WEEK # TOPICS READINGS
1 What electoral politics say about culture(s)

Lakoff, George. “The Mind and Politics.” Chapter 1 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books]

———. “The Worldview Problem for American Politics.” Chapter 2 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books]

———. “Why We Need a New Understanding of American Politics.” Chapter 7 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books]

———. “The Nature of the Model.” Chapter 8 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books]

———. “Moral Categories in Politics.” Chapter 9 in Moral Politics: How Liberals and Conservatives Think. 2nd ed. University of Chicago Press, 2002. ISBN: 9780226467719. [Preview with Google Books]

2 The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 1)

Lears, Jackson. “Introduction.” In Fables Of Abundance: A Cultural History of Advertising in America. Basic Books, 1995. ISBN: 9780465090754. [Preview with Google Books]

———. “The New Basis of Civilization.” Chapter 7 in Fables Of Abundance: A Cultural History of Advertising in America. Basic Books, 1995. ISBN: 9780465090754. [Preview with Google Books]

———. “Trauma, Denial, Recovery.” Chapter 8 in Fables Of Abundance: A Cultural History of Advertising in America. Basic Books, 1995. ISBN: 9780465090754. [Preview with Google Books]

View

Happiness Machines.” Part One of “The Century of the Self.” informationlibertion.

3 The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 2)

Sabato, Larry J. “The Consultant Corps.” Chapter 1 in The Rise of Political Consultants: New Ways of Winning Elections. Basic Books, 1983. ISBN: 9780465070411.

Lepore, Jill. “ The Lie Factory: How Politics Became a Business.” New Yorker, September 24, 2012.

4 Segmenting citizens, reading the public mind: The invention of market research

Issenberg, Sarah. “Blinded by Political Science.” Chapter 1 in The Victory Lab: The Secret Science of Winning Campaigns. Broadway Books, 2013. ISBN: 9780307954800. [Preview with Google Books]

———. “Geeks Versus the Gurus.” Chapter 6 in The Victory Lab: The Secret Science of Winning Campaigns. Broadway Books, 2013. ISBN: 9780307954800. 

Sabato, Larry J. “The Pols and the Polls.” Chapter 2 in The Rise of Political Consultants: New Ways of Winning Elections. Basic Books, 1983. ISBN: 9780465070411.

Schwartz, Tony. “How To Strike A Responsive Chord.” Chapter 2 in The Responsive Chord. Doubleday, 1974. ISBN: 9780385088954. [Preview with Google Books]

Brader, Ted. “Appealing to Hopes and Fears.” Chapter 1 in Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work. University of Chicago Press, 2006. ISBN: 9780226069890. [Preview with Google Books]

———. “The Art and Science of Campaigning.” Chapter 2 in Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work. University of Chicago Press, 2006. ISBN: 9780226069890. [Preview with Google Books]

5 Consumers or citizens? The promises and perils of mass media—The Dewey, Lippmann Debates, and an Interlude by Edward Bernays.

Lippmann, Walter. “Part VI. The Image of Democracy.” In Public Opinion. CreateSpace Independent Publishing Platform, 2013. ISBN: 9781492162308.

———. “Part VIII. Organized Intelligence.” In Public Opinion. CreateSpace Independent Publishing Platform, 2013. ISBN: 9781492162308. [Preview with Google Books]

Dewey, John. “ Review: Public Opinion.” New Yorker, May 3, 1922, 286–87.

Bernays, Edward L. “The Engineering of Consent.” Chapter 14 in Public Relations. University of Oklahoma Press, 2013. ISBN: 9780806114576.

6 Liberalizing Latin America

[DG] Chapter 3: The Internalization of Palace Wars.

[DG] Chapter 4: The Archeology of the New Universals: The Cold War Construction of Human Rights and Its Later Avatars.

[DG] Chapter 5: The Chicago Boys as Outsiders: Constructing and Exporting Counterrevolution.

[DG] Chapter 6: Fostering Pluralism and Reformism.

[DG] Chapter 7: The Paradox of Symbolic Imperialism: The Southern Cone as an Explosive Laboratory of Modernity.

7 Political consultants abroad

Plasser, Fritz, and Gunda Plasser. “Introduction: The Global Media and Marketing Revolution of Campaigns.” Chapter 1 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books]

———. “The Worldwide Proliferation of American Campaign Techniques.” Chapter 2 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books]

———. “The Modus Operandi of American Overseas Consultants.” Chapter 3 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books]

———. “Institutional and Cultural Limits of Americanization.” Chapter 4 in Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices. Praeger, 2002. ISBN: 9780275974640. [Preview with Google Books]

8 Sawyer–Miller goes South

Monteón, Michael. “The Long Nineteenth Century, Caudillaje, Power, and the People.” Chapter 1 in Latin America and the Origins of Its Twenty-First Century. Praeger, 2009. ISBN: 9780313352492. [Preview with Google Books]

Coronil, Fernando. “Introduction: The Magical State and Occidentalism.” In The Magical State: Nature, Money, and Modernity in Venezuela. University of Chicago Press, 1997. ISBN: 9780226116020. [Preview with Google Books]

———.“The Motor Wars: The Engines of Progress.” Chapter 6 in The Magical State: Nature, Money, and Modernity in Venezuela. University of Chicago Press, 1997. ISBN: 9780226116020. [Preview with Google Books]

[H] Chapter 2: Democracia con Energía.

9 Polling for Democracy

Paley, Julia. “ Making Democracy Count: Opinion Polls and Market Surveys in the Chilean Political Transition.” Cultural Anthropology 16, no. 2 (2001): 135–64.

[H] Chapter 6: NO.

View

NO. Directed by Pablo Larain. Color, 118 min. 2012.

10 Parables of Change

Albro, Robert. “ Reciprocity and Realpolitik: Image, Career, and Factional Genealogies in Provincial Bolivia.” American Ethnologist 28, no. 1 (2001): 56–93.

[H] Chapter 7: It’s Time for a Great Change.

View

Our Brand Is Crisis. Directed by Rachel Boynton. Color, 87 min. 2005.

11 Floating signifiers: The Caudillo meets marketing

Laclau, Ernesto. “Populism: What’s in a Name?” Chapter 1 in Populism and the Mirror of Democracy. Edited by Francisco Panizza. Verso, 2005. ISBN: 9781859844892. [Preview with Google Books].

Applbaum, Kalman. “The Logic of Marketing Strategy.” Chapter 2 in The Marketing Era: From Professional Practice to Global Provisioning. Routledge, 2003. ISBN: 9780415945448. [Preview with Google Books].

12 Political marketing: Neo-­populism or Democracy at last?

Barczak, Monica. “ Representation by Consultation? The Rise of Direct Democracy in Latin America.” Latin American Politics and Society 43, no. 3 (2001): 37–59.

Weyland, Kurt. “ Neopopulism and Neoliberalism in Latin America: How Much Affinity?Third World Quarterly 24, no. 6 (2003): 1095–115.

Schiller, Naomi. “Catia Sees You: Community Television, Clientelism, and the State in the Chávez Era.” Chapter 4 in Venezuela’s Bolivarian Democracy: Participation, Politics, and Culture Under Chávez. Edited by David Smilde and Daniel Hellinger. Duke University Press, 2011. ISBN: 9780822350415. [Preview with Google Books].

View

Eight People Sipping Wine in Kettering.” Part Four of “The Century of the Self.” informationlibertion.

13 Final presentations No readings assigned
14 Wrap–up

Stauber, John, and Sheldon Rampton. “Introduction: Torches of Liberty by Mark Dowie.” In Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.

———. “Burning Books Before They’re Printed.” Chapter 1 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.

——— “The Art of the Hustle and the Science of Propaganda.” Chapter 2 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.

———. “The Torturer’s Lobby.” Chapter 10 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.

———. “All the News That’s Fit to Print.” Chapter 11 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.

———. “Taking Back Your Own Back Yard.” Chapter 12 in Toxic Sludge is Good for You!: Lies, Damn Lies and the Public Relations Industry. Common Courage Press, 1995.

Course Info

Learning Resource Types

assignment_turned_in Written Assignments with Examples
co_present Instructor Insights