The Business of Politics: A View of Latin America

Calendar

WEEK #	TOPICS	KEY DATES
1	What electoral politics say about culture(s)
2	The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 1)
3	The emergence of marketing, public relations and political consulting in the U.S.: An ecology (Part 2)	Task 1 due
4	Segmenting citizens, reading the public mind: The invention of market research
5	Consumers or citizens? The promises and perils of mass media—The Dewey, Lippmann Debates, and an Interlude by Edward Bernays.
6	Liberalizing Latin America
7	Political consultants abroad	Task 2 due
8	Sawyer–Miller goes South
9	Polling for democracy
10	Parables of change	Task 3 due
11	Floating signifiers: The Caudillo meets marketing
12	Political marketing: Neo-­populism or democracy at last?
13	Final presentations	Task 4 due
14	Wrap-up	Task 5 due