E-Commerce and the Internet in Real Estate and Construction

Readings

LEC #	TOPICS	READINGS
2	Industry Value System; Strategy Review How Information Gives You Competitive Advantage	Porter, M.E. Chapter 1 in Competitive Advantage: Creating and Sustaining Superior Performance. New York, NY: The Free Press, 1985. ISBN: 0-02-925090-0.  ———. “Strategy and the Internet.” Harvard Business Review (March 2001). Porter, M.E., and V.E. Millar. “How Information Gives You Competitive Advantage.” Harvard Business Review (July 1985).
4	Supply Chain Management and Optimization Industry Transformation Disruptive Technologies Disruptive Business Models	Macomber, J.D. “IT Strategy for Construction Companies: A Pragmatist’s Vision.” (PDF) Stalk, G., P. Evans, and L.E. Shulman. “Competing on Capabilities: The New Rules of Corporate Strategy.” Harvard Business Review, no. 92209 (March-April 1992): 57-68. Kahn, G. “Made to Measure: Invisible Supplier Has Penney’s Shirts All Buttoned Up,” and “From Hong Kong, It Tracks Sales, Restocks Shelves and Ships Shirts Straight to the Store.” The Wall Street Journal  (September 11, 2003).
5	Knowing a Winning Business Idea When You See One Writing a Business Plan	Kim, W.C., and R. Mauborgne. “Knowing a Winning Business Idea When You See One.” Harvard Business Review (September-October 2000): 130-137.  Kim, W.C., and R. Mauborgne. “How to Tell a Flyer From a Failure”, “Now Name a Price That’s Hard to Refuse” and “Are You Sure the World is Ready for You?, New Business Ideas: Part I, II and III.” Financial Times (January 2001). Sahlman, W.A. “How to Write a Great Business Plan.” Harvard Business Review (July-August 1997): 100-108. Macomber, J.D. “US Construction Demographics: Some Relevant Statistics to Consider.” (PDF) ———. “Yes, the Internet Changes Everything.” Construction Business Review, Millennium Edition (December 1999). ———. “Follow the Money:  What Really Drives Technology Innovation in Construction.” 2003 ASCE Construction Research Congress .
6	Aligning Incentives - Part One Aligning Incentives for Supply Chain Efficiency	Narayanan, V.G., and A. Raman. “Aligning Incentives for Supply Chain Efficiency.” Harvard Business School Note 9-600-110. Cachon, G.P., and M.A. Lariviere. “Turning the Supply Chain into Revenue Chain.” Harvard Business Review (March 2001): 2-3. Peers, M. “Blockbuster’s New Pitch: Why Not Buy That Movie?” The Wall Street Journal (November 1, 2002). Orwall, B., M. Peers, and A. Zimmerman. “DVD Gains on Tape, but Economics Have Hollywood Studios in a Tizzy.” The Wall Street Journal (February 5, 2002).
7	Aligning Incentives - Part Two Using Game Theory to Shape Strategy	Narayanan, V.G., and A. Raman. “Aligning Incentives for Supply Chain Efficiency.” Harvard Business School Note 9-600-110. Brandenburger, A., and B. Nalebuff. “The Right Game: Use  Game Theory to Shape Strategy.” Harvard Business Review (July-August 1995): 57-71.
8	Alliances and Franchising Knowledge Management	Gompers, P.A., and C.M. Conneely. “A Note on Franchising.” Harvard Business School Note 297-108. Hansen, M.T., and T.H. Davenport. “Knowledge Management at Andersen Consulting.” Harvard Business School Note 9-499-032.  Hansen, M.T., N. Nohria, and T. Tierney. “What’s Your Strategy for Managing Knowledge?” Harvard Business Review (March 1999).
9	Procurement and Exchanges Emerging E-Business Models Exploiting the Virtual Value Chain Consideration for Companies and Careers	Rayport, J.F., and J.J. Sviokla. “Exploiting the Virtual Value Chain.” Harvard Business Review (November 1995). Diamant-Berger, A., and A. Ovans. “E-Procurement at Schlumberger.” Harvard Business Review (May 2000). Applegate, L. “Emerging E-Business Models: Lessons from the Field.” HBS Teaching Note (2001). Porter, M.E. “Strategy and the Internet.” Harvard Business Review (March 2001).