Technology-based Business Transformation

Readings

SES #	TOPICS	READINGS
1	The critical role of technology-based, disruptive innovations to a business The IBM near-death experience of the early 1990s	Gerstner, Louis V. Who Says Elephants Can’t Dance? Inside IBM’s Historic Turnaround. Part II; part I optional. New York, NY: HarperBusiness, 2002. ISBN: 9780060523794. Christiansen, Clay, and Michael Raynor. Innovator’s Solution. Boston, MA: Harvard Business School Press, 2003, chapter 1. ISBN: 9781578518524.
2	Strategy formulation - key external factors Initial discussion of class project	Christiansen, Clay, and Michael Raynor. Innovator’s Solution. Boston, MA: Harvard Business School Press, 2003, chapters 2 and 8. ISBN: 9781578518524. Henderson, Rebecca, and Kim Clark. “Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms.” Administrative Science Quarterly, The Johnson School at Cornell University, March 1990.
3	Strategy formulation - the internet and the Web as major disruptive forces Coming up with the IBM internet strategy The future of the internet	Hamel, Gary. “Waking Up IBM.” Harvard Business Review 78 (2000): 137.
4	Strategy formulation - key internal factors	Christiansen, Clay. Meeting the Challenge of Disruptive Change. Boston, MA: Harvard Business School Pub, 2000. Christiansen, Clay, and Michael Raynor. Innovator’s Solution. Boston, MA: Harvard Business School Press, 2003, chapters 3 and 4. ISBN: 9781578518524.
5	Operationalizing the Strategy - key internal factors Market and application segmentation, internal measurements, management reviews	Christiansen, Clay, and Michael Raynor. Innovator’s Solution. Boston, MA: Harvard Business School Press, 2003, chapters 5 and 6. ISBN: 9781578518524.
6	Operationalizing the Strategy - key external factors Major role of market experimentation and end-user innovation	Von Hippel, Eric. Democratizing Innovation. Cambridge, MA: MIT Press, 2005, chapters 1, 2, 3, 4; other chapters optional. ISBN: 9780262002745. Thomke, Stefan. “Enlightened Experimentation.” Harvard Business Review 79 (2001): 66.
9	The major role of marketing and communications in strategy formulation and execution The IBM e-business marketing and communications strategy	Loomis, C. J. “Dinosaurs?” Fortune 127 (1993): 36-42. Caldwell, Bruce Caldwell, and John Foley. “IBM Means E-business.” Information Week, February 9, 1998. Sager, Ira. “Internet Business Machines.” Business Week e.biz, December 13, 1999.
10	Organization and cultural issues - building and managing a virtual organization	Henderson, Rebecca. “Managing Innovation in the Information Age.” Harvard Business Review, January-February 1994. Nadler, D. A., and M. L. Tushman. “Beyond that Charismatic Leader: Leadership and Organizational Change.” California Management Review, (Winter 1990): 77-97. Optional Leonard-Barton, Dororthy. Core Capabilities and Core Rigidities. Boston, MA: Division of Research, Harvard Business School, 1991.
11	Organization and cultural issues - key role of leadership and management	Gerstner, Louis V. Who Says Elephants Can’t Dance? Inside IBM’s Historic Turnaround. Parts III and IV; part V optional. New York, NY: HarperBusiness, 2002. ISBN: 9780060523794. Christiansen, Clay, and Michael Raynor. Innovator’s Solution. Boston, MA: Harvard Business School Press, 2003, chapters 7, 10, and epilogue. ISBN: 9781578518524.