Resources | Technology-based Business Transformation | Engineering Systems Division

Course Info

Instructor

Prof. Irving Wladawsky-Berger

Departments

Engineering Systems Division

As Taught In

Fall 2007

Level

Graduate

Topics

Learning Resource Types

Lecture Audio

Lecture Notes

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Lecture Audio

video

262 MB

3. Strategy formulation - the internet and the Web as major disruptive forces; Coming up with the IBM internet strategy; The future of the internet

video

224 MB

4. Strategy formulation - key internal factors

video

251 MB

5. Operationalizing the strategy - key internal factors; Market and application segmentation, internal measurements, management reviews

video

115 MB

6. Operationalizing the strategy - key external factors; Major role of market experimentation and end-user innovation

video

225 MB

9. The major role of marketing and communications in strategy formulation and execution; The IBM e-business marketing and communications strategy

video

214 MB

10. Organization and cultural issues - building and managing a virtual organization

Lecture Notes

esd_seminar_1.pdf

esd_seminar_2.pdf

esd_seminar_3.pdf

esd_seminar_4.pdf

esd_seminar_5.pdf

esd_seminar_6.pdf

esd_seminar_10.pdf

esd_seminar_11.pdf

Course Info

Instructor

Prof. Irving Wladawsky-Berger

Departments

Engineering Systems Division

As Taught In

Fall 2007

Level

Graduate

Topics

Learning Resource Types

Lecture Audio

Lecture Notes

Download Course

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Course Info

Instructor

Departments

As Taught In

Level

Topics

Learning Resource Types

Technology-based Business Transformation

Download

Lecture Audio

Lecture Notes

Course Info

Instructor

Departments

As Taught In

Level

Topics

Learning Resource Types