Note: Selected lecture notes are provided below. Context statements and references have been provided for guest lectures.
|LEC #||CASE/LECTURE TOPICS||LECTURE NOTES|
|1||Introduction and Group Assignment|| |
Guest lecture: "The Zipcar Case Study." Derby Management. [This lecture addresses how an entrepreneur can raise venture capital along with ideas about sales and marketing].
Guest lecture: "Hubspot Case." Derby Management. [This lecture addresses what kind of research is required while founding a company].
|2||Business Plan I|| |
Guest lecture: Derby, Jack. "Writing the Winning Business Plan." Derby Management, 2012. [This lecture addresses how a winning business plan can be developed and written].
Guest lecture: Derby, Jack. "The Roles of Business Planning for Successful Business Growth." Derby Management, 2012. [This lecture addresses expectations, growth, and roles of business plans for a business].
|3||Financials I||Financials I (PDF)|
|4||Sales and Marketing I||Guest lecture: "Just What is Marketing." Derby Management, 2012. [This lecture addresses business planning architecture, five stages of growth, and marketing].|
|5||Financials II||Financials II (PDF)|
|6||Sales and Marketing II||Guest lecture (cont.): "Just What is Marketing." Derby Management, 2012. [This lecture addresses business planning architecture, five stages of growth, and marketing].|
|7||Financials III||Financials III (PDF)|
|8||Intellectual Property and Licensing||Guest lecture: Turner, Jack. "Inventions, Patents, and MIT Policy and Practice." 2012. [This lecture addresses inventions, patents, and MIT policy and practice].|
|9||Ratio Analysis I||None|
|10||Ratio Analysis II||None|
|11||Prelude Lobster Case||None|
|12||Project Progress Report||None|
|15||Designing and Building Yachts||None|
|16||Commoditization vs. Differentiation||None|
|17||Total Quality Management||None|
|18||Entrepreneurship||Guest lecture: Marano, John. "Vascular Insights." ClariVein, 2012. [This lecture addresses funding, operational strategy, manufacturing, marketing, and company details of ClariVein].|
|19||HP Printer Case||HP Printer Case (PDF)|
|20||Strategic Planning of R&D||Strategic Planning of R&D (PDF)|
|21||Teradyne Business Plan||None|
|22||Pilkington Float Glass Case||None|
|23||Omniport Houston Case||None|
|26||Project Presentation (cont.)||None|