2.96 | Fall 2012 | Undergraduate

Management in Engineering

Readings

LEC # CASE/LECTURE TOPICS READINGS
1 Introduction and Group Assignment None
2 Business Plan I

Hart, Myra M., Michael J. Roberts, et al. “Zipcar: Refining the Business Model.” Harvard Business School Case. Harvard Business School Publishing. Case: 803096-PDF-ENG, 2003.

Steenburgh, Thomas, Jill Avery, et al. “HubSpot: Inbound Marketing and Web 2.0.” Harvard Business School Case. Harvard Business School Publishing. Case: 509049-PDF-ENG, 2009.

3 Financial I Lynch, Merrill. “Understanding Financial Reports.” (PDF) Merrill Lynch, Pierce, Fenner & Smith Inc., Report: L–10–03, 2003.
4 Sales and Marketing I Weiss, Abbott. “Presenting Business Opportunities.” (PDF)
5 Financial II None
6 Sales and Marketing II Christensen, Roland C., John W. Rosenblum, et al. “Prelude Corporation.” Harvard Business School Case. Harvard Business School Publishing. Case: 373052-PDF-ENG, 1972.
7 Financial III None
8 Intellectual Property and Licensing

Lee, Hau L., Steven Plous, et al. “Hewlett-Packard Company: Network Printer Design for Universality.” Stanford Graduate School of Business Case. Case: GS4, 1996.

9 Ratio Analysis I None
10 Ratio Analysis II None
11 Prelude Lobster Case None
12 Project Progress Report None
13 Quiz Review None
14 Quiz None
15 Designing and Building Yachts None
16 Commoditization vs. Differentiation None
17 Total Quality Management None
18 Entrepreneurship None
19 HP Printer Case Ince, J. F., and M. A. Maidique. “The Grumman Corporation.” Harvard Business School Case. Harvard Business School Publishing. Case: 680032, 1979.
20 Strategic Planning and Management of Technology

Barbour, Jakobsen. “Pilkington Float Glass.” Harvard Business School Case. Harvard Business School Publishing. Case: 672069, 1971.

Wierzynski, G. H. “The Eccentric Lords of Float Glass.” The Fortune 78 (1968): 1–3.

21 Teradyne Business Plan None
22 Pilkington Float Glass Case None
23 Omniport Houston Case None
24 Ethics None
25 Project Presentation None
26 Project Presentation (cont.) None
Learning Resource Types
Exams with Solutions
Lecture Notes
Written Assignments with Examples