Prof. Matt Marx
MIT Course Number
As Taught In
- Tutorial - video
- Lecture notes
- Assignments: activity (no examples)
- Assignments: written (no examples)
This course covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and starting a new, technology-based enterprise. Students develop detailed business plans for a startup. It is intended for students who want to start their own business, further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process.